BBA (Hons) in General Business

Department of Marketing

BBA-GB

Programme Features
The programme integrates a dynamic range of disciplines, ranging from Accounting and Finance to Marketing and Management. Designed for the AI-driven era, this programme equips students with essential, all-round knowledge as well as transferable skills needed to tackle modern business challenges. Students will have the flexibility to customize their study path to align with their passions and future career goals.

Professional Connections
Students gain hands-on experience and build valuable industry connections through our mentorship and internship programmes.
To bridge the gap between academic theory and the real world, we organize activities and events such as CEO talks, company visits, and business skills workshops to enable students to gain a deeper understanding of various industries.
Furthermore, alumni sharing sessions and dinners connect current students with successful alumni, fostering a supportive HSUHK business network.

Career Prospects
●Assistant Accounting Officer
●Administrative Officer
●Digital Marketing Officer
●Executive Officer
●Human Resources Officer
●Management Trainee
●Project Coordinator
●Social Media Executive

09/01/2026

The Hang Seng University of Hong Kong

Local Student: First-year Tuition Fee: $93,230 Tuition Fee after Deduction of NMTSS:$58,110

08/23/2026

Please refer to: https://sbus.hsu.edu.hk/news/department-of-marketing/

3963 5551

mkt@hsu.edu.hk

ugadmission@hsu.edu.hk

Hang Shin Link, Siu Lek Yuen, Shatin,New Territories

For more details. please refer to https://admission.hsu.edu.hk/